On Lies

One can lie a lot by telling the truth.

The information that is given is not so important, for what counts is what is received. When facts are poured out in the right portion, an impression may be created that is counter to the truth. Then it matters little that all the facts are right.

Therefore advertising is always a lie. It is not important what is said, only what we imagine, and that the advertisers know. They also know that we don’t care to control if our impressions are true. So they carry on their business believing to be honest if they are formally correct. That’s the way they cheat us, and that’s how they cheat themselves. Their truth is deceitful.

Isn’t that worse than a good and honest lie?